Andy Reid

After growing up in a highly entrepreneurial environment Andy Reid is well aware of the importance of putting the customer first. Having spent many early weekends involved in the family business, Andy worked to acquire a degree in marketing before moving into the world of software. Now, with 15 years of experience in helping software businesses to provide market leading customer centric technology, Andy has joined Pitney Bowes to support our Spectrum team in delivering exceptional solutions around customer data and location intelligence.

Articles by Andy Reid

3 Tips for Protecting Your Organisation from Bad Data

by Andy Reid | December 19, 2014 | No Comments

Bad Data

It’s been said that there’s no such thing as “bad data” – that having any amount of numbers, figures and statistics to back up your business decisions is preferable to not having them at all. The problem is, data can be bad. It can be incomplete or outdated, calculated incorrectly or applied clumsily. The Care […]


3 Consequences of Inaccurate Data

by Andy Reid | November 24, 2014 | No Comments

survey with data2

In 2013, operations at a British children’s hospital were suspended after concerns were raised about the hospital’s high mortality rates. The data showed a death rate that was at twice the national average. Just two weeks later, an investigation revealed that the data was flawed and the suspension on the Leeds Teaching Hospital was lifted. […]


What Does the EU Data Protection Regulation Mean for My Organisation?

by Andy Reid | September 10, 2014 | No Comments

EU Data Protection

When the European Union adopted the Data Protection Directive in 1995, no one could have imagined a time when data would move around the world so quickly, or be so readily accessible. Every action we take on the Internet leaves digital fingerprints behind, and that information is very valuable – all told, by 2020, the […]


Delivering Customer Engagement in the Digital Age – Part 2

by Andy Reid | April 23, 2014 | No Comments

Data Blog

Mastering Data – Knowing your customer is more than just personalisation Identify your customers, then get to know them. Customers expect an increasingly personalised experience that requires organisations to really know them That requires understanding the context of their situation To achieve this organisations hold huge amounts of customer information, but this is becoming increasingly […]


Where exactly are we on the adoption curve for Chief Data Officers?

by Andy Reid | March 5, 2014 | No Comments


Chief Data Officers have become more common, but are we about to see an acceleration, or stabilisation of that growth? C-level job titles tend to be a relatively stable thing. Apart from the occasional specialist role, CEOs, CFOs, CIOs and CMOs seem to occur across multiple businesses in all industries. However, the emergence of the […]