James Brayshaw

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Articles by James Brayshaw

Building a digital leadership team

by James Brayshaw | April 30, 2015 | No Comments


Forward-thinking organisations have spent the past few years lobbying and recruiting for new leadership positions which will help their businesses thrive in the digital age. Now, the Chief Data Officer, the Chief Innovation Officer and Chief Digital Officer can all have a place at the board room table. But what do they all do? Are […]


In An Age of Uncertainty, the Insurance Industry Turns to Geocoding

by James Brayshaw | July 31, 2014 | No Comments

Insurance and geocoding

Back in October, the UK was hit with the biggest storm of the past twenty-five years. While we have had severe storms before, the flooding caused by the St. Jude storm on 28 October was unprecedented. The weather didn’t let up for months. In December, we saw two tidal surges on the East coast and […]


Benevolent Big Brother: 3 Geo-Marketing Innovations for 2014

by James Brayshaw | February 28, 2014 | No Comments


We all knew this was coming, but I didn’t think it would be so soon. Location Intelligence (LI) technology may know more about my place in space and time than even I do. Is there a more evident example of this new frontier than Amazon’s plans to leverage its vast volume of customer data to […]


2 Contextual Geo-Marketing In Action

by James Brayshaw | February 18, 2014 | No Comments


A quick look at recent mobile shopping statistics shows us that 2014 is likely going to be a banner year for geo-marketing. Last year, 39 percent of mobile users in the UK were shopping on their mobile devices. In total, mobile purchases in 2013 grew by 46 percent over 2012. Companies are starting to pay […]


3 Reasons Insurance Companies Need Geocoding More than Ever

by James Brayshaw | January 7, 2014 | No Comments


Insurance companies have known the power of geocoding for years. By finding associated geographic coordinates among other geographic data, providers have been able to better and more reliably evaluate risks to portfolios and properties. Now, location intelligence is becoming foundational to business development and marketing alike. That means that geocoding – and reverse geocoding – […]