Kieran Kilmartin

Kieran has accumulated a wealth of experience in over 20 years in the software industry. Having worked in software development, consultancy and marketing, Kieran’s expertise stretches from data management, analytics, business process management through to CRM and marketing automation. He joined Pitney Bowes Software in 2010 through the acquisition of Portrait Software.

Articles by Kieran Kilmartin

Making the Most of Your Bigger Marketing Budget

by Kieran Kilmartin | March 12, 2014 | No Comments

Modern working desk with digital tablet

IPA Bellwether released some recent research showing that marketing budgets have experienced their highest growth rate in the last quarter of 2013 since 2000 – two recessions ago! Of course, as a marketing professional, I am thrilled by this news. With increased confidence, marketers must up their marketing game to meet the higher expectations of […]


Four Predictions for the Year Ahead in Marketing

by Kieran Kilmartin | February 5, 2014 | No Comments


Technology has advanced marketing practices greatly in the last few years, but we have really only seen the early stages of truly data-driven marketing. 2014 is shaping up to be a breakthrough year for marketers, who will realise the next phase by making better sense of their data to create more targeted customer interactions and […]


Mega Monday, Customer Data and the Slow Demise of Push Marketing

by Kieran Kilmartin | December 16, 2013 | 1 Comment


Mega Monday has passed and early predictions estimate that consumers spent more than £450 million this year. With a 94 percent increase this year in the number of mobile purchases, there is no doubt that online shopping habits are changing and retailers are starting to take notice. There are two good reasons why an idea […]


Big Data: Breathing New Life into Direct Marketing

by Kieran Kilmartin | November 21, 2013 | No Comments


The phrase direct marketing stirs up a slew of images, most of which include outdated, impersonal messages. As technology charges ahead and customers communicate with brands via an increased number of channels, these images of traditional direct marketing leave one scratching their head, wondering, “is direct marketing dead?” In reality, direct marketing is at a […]


Customers are Going Online for Customer Service, but are Companies able to Listen and respond?

by Kieran Kilmartin | October 31, 2013 | No Comments


If customers need to contact a brand, they might make a ‘phone call or go online. Sometimes, they’ll do both – using Twitter to try and interact with a brand before sending an email or looking for a phone number to call. This sudden proliferation of customer service channels has left businesses scrambling to keep […]