Pitney Bowes

PB Software UK

What is the Core Requirement for Customer Communication Success?

by Paul Lewis | April 18, 2013 | No Comments

Customer Communication Management

As an active member of the LinkedIn Group Customer Communication Management (CCM) I recently started a discussion on whether group members could sum up in just one word the core requirement for customer communication success? To date, over 70 comments have been received fuelling topic for debate. As a result a pattern emerged with many […]

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The Business Case for Multi-channel Marketing

by Kieran Kilmartin | April 3, 2013 | No Comments

The business case for multi-channel marketing

Whilst arguably technology has made customer engagement easier, implementing systems and integrating new customer channels can pose major challenges for brands. Our customers often tell us this and as such, we recently published a research report entitled Disconnected Customer Channels, to try to understand the root cause of the problem. The research asked 250 CMOs […]

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3 Things to Remember When Embarking on the Journey From Data Quality to Data Enrichment and Beyond

by Paul Thompson | February 15, 2013 | No Comments

The bill is a key platform for utilities in building customer relationships

In November I attended the annual Financial Information Management conference (FIMA) and spoke to a number of attendees about the importance of data in their organisation. Data concerns varied in size and type, but it was very clear that the majority of financial organisations are at a pivotal point in deciding how to most effectively […]

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The Green Deal – Ensuring a Positive Customer Journey (Part 2)

by Lloyd Day | January 23, 2013 | No Comments

Green Deal

In the second of a two-part series Lloyd Day outlines the role of trust in ensuring the Green Deal works. (See part 1 here – The Green Deal – Building on Demand) The customer journey was a frequent topic of conversation at our recent Green Deal roundtable with Utility Week. Personally I’d go so far […]

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The Green Deal – Building on Demand (Part 1)

by Lloyd Day | January 16, 2013 | No Comments

Green Deal

In the first of a two-part series Lloyd Day shares insight from a recent Green Deal roundtable carried out with Utility Week. The Government has just announced a multi-million pound PR and marketing campaign to make people more aware of its flagship energy policy. But how can politicians and the industry work together to build […]

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