Pitney Bowes

PB Software UK

4 Ways Contact Centres Can Use a Central Data Platform to Supercharge Marketing

by Gerhard Heide | October 28, 2014 | No Comments

By consolidating data, customer support centres can become marketing assets.

When most executives think about contact centres, they think of them as necessary costs rather than potential revenue generators. That’s especially true for customer support, which is seen as mostly a necessary expense that is there solely for the customer’s benefit, not the company’s. However, that just means that most companies are dramatically under-utilising contact […]

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Omnichannel is Omnipresent: What Retailers Need to Know

by Jeremy Harpham | October 15, 2014 | No Comments

Retailers need to adapt to an increasingly omnichannel environment.

If you’ve walked into a shop and checked out something on sale and your first instinct was to pull out your smartphone, you weren’t alone. More customers than ever are consulting mobile devices before making a purchase. If they see something cheaper somewhere else, there’s a good chance they’ll order the product online and the […]

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Is Data Sharing the Answer to the Smart Metering Challenge?

by Marc Hobell | September 15, 2014 | No Comments

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The government’s recent announcement of its £10.6 billion roll-out of smart gas and electricity meter installation has given consumers a hearty dose of sticker shock. For some, the long-term benefits and energy bill savings seem too far away – and too minimal – to justify the immediate installation expense of about £215 per home over […]

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What Does the EU Data Protection Regulation Mean for My Organisation?

by Andy Reid | September 10, 2014 | No Comments

EU Data Protection

When the European Union adopted the Data Protection Directive in 1995, no one could have imagined a time when data would move around the world so quickly, or be so readily accessible. Every action we take on the Internet leaves digital fingerprints behind, and that information is very valuable – all told, by 2020, the […]

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Connecting Silos Across the Organisation for Better Customer Engagement

by Jeremy Harpham | August 4, 2014 | No Comments

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Customers use many channels Today’s customers are so connected, mobile and informed that, by 2020, they will manage 85% of their relationships without ever speaking with an actual human. What does this mean for companies? It is now a business requirement to listen to consumers across every touchpoint — from mobile to Web and beyond […]

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