Pitney Bowes

PB Software UK

Delivering Customer Engagement in the Digital Age – Part 2

by Andy Reid | April 23, 2014 | No Comments

Data Blog

Mastering Data – Knowing your customer is more than just personalisation Identify your customers, then get to know them. Customers expect an increasingly personalised experience that requires organisations to really know them That requires understanding the context of their situation To achieve this organisations hold huge amounts of customer information, but this is becoming increasingly […]


Delivering Customer Engagement in the Digital Age – Part 1

by Jeremy Harpham | April 16, 2014 | No Comments


The challenge of delivering digital in a large organisation Being big, when small or new is nimble Your local shop or garage can deliver a consistent, personal experience because they have a manageable number of customers that they regularly meet in person. New upstarts in your industry can build-in customer centricity from the start with […]


Have you got what it takes to become a MapHero?

by Paul Lewis | April 8, 2014 | No Comments


Have you ever stopped to consider how many different kinds of maps and forms of data visualization you come into contact with on a daily basis? I pondered this during my commute to work one day last week. In the hour or so from leaving my house to arriving at the office, I can recall, […]


Making the Most of Your Bigger Marketing Budget

by Kieran Kilmartin | March 12, 2014 | No Comments

Modern working desk with digital tablet

IPA Bellwether released some recent research showing that marketing budgets have experienced their highest growth rate in the last quarter of 2013 since 2000 – two recessions ago! Of course, as a marketing professional, I am thrilled by this news. With increased confidence, marketers must up their marketing game to meet the higher expectations of […]


Where exactly are we on the adoption curve for Chief Data Officers?

by Andy Reid | March 5, 2014 | No Comments


Chief Data Officers have become more common, but are we about to see an acceleration, or stabilisation of that growth? C-level job titles tend to be a relatively stable thing. Apart from the occasional specialist role, CEOs, CFOs, CIOs and CMOs seem to occur across multiple businesses in all industries. However, the emergence of the […]