Eircodes – What’s the Craic?

by craigpinhorne |July 27, 2015|No Comments


Fifteen years ago, not long after I joined a small Geographic Information System (GIS) Data team, talks had started around the proposed creation of a new postcode system in the Republic of Ireland.  Since then, the concept ebbed and flowed but in July 2015, there was a tangible result: the long-anticipated launch of the new […]


3 Tips for Protecting Your Organisation from Bad Data

by Andy Reid |December 19, 2014|No Comments

Bad Data

It’s been said that there’s no such thing as “bad data” – that having any amount of numbers, figures and statistics to back up your business decisions is preferable to not having them at all. The problem is, data can be bad. It can be incomplete or outdated, calculated incorrectly or applied clumsily. The Care […]


3 Consequences of Inaccurate Data

by Andy Reid |November 24, 2014|No Comments

survey with data2

In 2013, operations at a British children’s hospital were suspended after concerns were raised about the hospital’s high mortality rates. The data showed a death rate that was at twice the national average. Just two weeks later, an investigation revealed that the data was flawed and the suspension on the Leeds Teaching Hospital was lifted. […]


[SLIDESHARE] Why the Insurance Industry is Turning to Geocoding

by Chinny Ogbuagu |November 17, 2014|No Comments


Mother Nature is becoming more unpredictable than ever. Just last winter, heavy rain storms caused unprecedented widespread flooding across Britain, leaving a trail of devastation and damage in their wake. The traditional insurance industry risk assessments are no longer enough. Which is why companies are turning to location intelligence solutions like geocoding to help empower their decision-making. By harnessing dynamic, […]


4 Ways Contact Centres Can Use a Central Data Platform to Supercharge Marketing

by Gerhard Heide |October 28, 2014|No Comments

By consolidating data, customer support centres can become marketing assets.

When most executives think about contact centres, they think of them as necessary costs rather than potential revenue generators. That’s especially true for customer support, which is seen as mostly a necessary expense that is there solely for the customer’s benefit, not the company’s. However, that just means that most companies are dramatically under-utilising contact […]