Save our shopping carts – why we’re abandoning $4 trillion of goods, and how retailers can avoid this

by Tim Barber |March 6, 2015|No Comments

Trolley

  In 1995, less than 1% of the world had Internet access. Today, 40% of the world’s population has an internet connection – that’s over 3 billion people1. It’s no coincidence that online retail sales continue to rise steadily. US online retail sales will continue to grow at a CAGR of 10% through to 2018, […]

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4 Ways Contact Centres Can Use a Central Data Platform to Supercharge Marketing

by Gerhard Heide |October 28, 2014|No Comments

By consolidating data, customer support centres can become marketing assets.

When most executives think about contact centres, they think of them as necessary costs rather than potential revenue generators. That’s especially true for customer support, which is seen as mostly a necessary expense that is there solely for the customer’s benefit, not the company’s. However, that just means that most companies are dramatically under-utilising contact […]

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Omnichannel is Omnipresent: What Retailers Need to Know

by Jeremy Harpham |October 15, 2014|No Comments

Retailers need to adapt to an increasingly omnichannel environment.

If you’ve walked into a shop and checked out something on sale and your first instinct was to pull out your smartphone, you weren’t alone. More customers than ever are consulting mobile devices before making a purchase. If they see something cheaper somewhere else, there’s a good chance they’ll order the product online and the […]

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Benevolent Big Brother: 3 Geo-Marketing Innovations for 2014

by James Brayshaw |February 28, 2014|No Comments

mapsphone

We all knew this was coming, but I didn’t think it would be so soon. Location Intelligence (LI) technology may know more about my place in space and time than even I do. Is there a more evident example of this new frontier than Amazon’s plans to leverage its vast volume of customer data to […]

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2 Contextual Geo-Marketing In Action

by James Brayshaw |February 18, 2014|No Comments

ContextualGeocoding

A quick look at recent mobile shopping statistics shows us that 2014 is likely going to be a banner year for geo-marketing. Last year, 39 percent of mobile users in the UK were shopping on their mobile devices. In total, mobile purchases in 2013 grew by 46 percent over 2012. Companies are starting to pay […]

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