Why cloud is more compelling than ever for SMBs

by andrewford |July 17, 2015|No Comments

hand reach the sun concept renewable, alternative solar energy,

  Cloud computing has gone mainstream. As consumers, we can now store everything from holiday snaps to insurance documents on a cloud platform such as Box, Dropbox or Google Cloud, rather than upload them to a physical hard drive: it’s convenient, secure and often absolutely free. In the workplace, it’s a similar story except here, […]

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The Customer Engagement Imperative

by Jeremy Harpham |July 24, 2014|No Comments

CustEng

What are the key customer engagement challenges that many organisations are currently facing? What are the types of business returns that companies across different industries are seeing as they apply incremental approaches to drive engagement? What are the customer and market trends that are driving the need for companies to deliver engaging omnichannel experiences Challenging […]

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Delivering Customer Engagement in the Digital Age – Part 1

by Jeremy Harpham |April 16, 2014|No Comments

Centricity

The challenge of delivering digital in a large organisation Being big, when small or new is nimble Your local shop or garage can deliver a consistent, personal experience because they have a manageable number of customers that they regularly meet in person. New upstarts in your industry can build-in customer centricity from the start with […]

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Benevolent Big Brother: 3 Geo-Marketing Innovations for 2014

by James Brayshaw |February 28, 2014|No Comments

mapsphone

We all knew this was coming, but I didn’t think it would be so soon. Location Intelligence (LI) technology may know more about my place in space and time than even I do. Is there a more evident example of this new frontier than Amazon’s plans to leverage its vast volume of customer data to […]

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Multichannel consistency is a must to reach connected consumers

by Jeremy Harpham |July 16, 2013|No Comments

Multichannel Consistency Thumbnail

We live in a hyper-connected world where customer expectations just keep multiplying. Digital devices have become essential tools in a consumer’s everyday life. Facebook has 1 billion users. There are 225 million people on LinkedIn. YouTube gets 1 billion visitors every month. These statistics confirm what many have long suspected: consumers expect 24/7 connections, instant […]

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