Posts Tagged ‘ location ’

Eircodes – What’s the Craic?

by craigpinhorne | July 27, 2015 | No Comments

Galway

Fifteen years ago, not long after I joined a small Geographic Information System (GIS) Data team, talks had started around the proposed creation of a new postcode system in the Republic of Ireland.  Since then, the concept ebbed and flowed but in July 2015, there was a tangible result: the long-anticipated launch of the new […]

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Do or Die – Joining up the Customer Experience

by Paul Lewis | September 24, 2013 | 2 Comments

joining-up-the-customer-experience

Everything’s changing so rapidly in media, networking, social media and marketing, that if you’re still following the old, outdated rules of business, your company will simply be passed by or ignored. This revolution has been explained by many including author, speaker and marketing strategist  David Meerman Scott in his great book The New Rules of […]

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SoLoMo (Social-Local-Mobile) – Is it hype or a reality?

by Kieran Kilmartin | May 16, 2013 | No Comments

Social Local Mobile SoLoMo

SoLoMo is short for Social, Local, Mobile – the integration of these three elements to interact with customers socially, taking into account their location and the widespread use of smartphones, tablets and mobile applications. SoLoMo is consumer driven and make no mistake, expectations are high! Consumers now expect brands to deliver personalised experiences based on […]

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