If you’re a regular reader of this blog, you’ll know we’ve spoken quite a lot about how smaller businesses can be savvy about their marketing to compete against bigger firms. We even did a campaign about it called Small Business Superhero.
1. React Quicker
As a small business owner you might think you can’t compete with larger more established firms when it comes to your marketing effort. However, Caan hit the nail on the head when he said ‘As a startup, you have the benefit of being able to react quickly to changing circumstances, something larger, established businesses will struggle to do.’
He cited that the key to making your marketing work was to be flexible and not to worry about changing tack if one method isn’t working. In order to do this though, it’s important that you monitor the campaign from its inception. This way, if it does transpire that one campaign isn’t working, you can end it quickly and reallocate the budget.
2. Marketing doesn’t = £££
In the past, marketing your business meant you needed to create something physical to get the message across – be it a print or TV ad, flier or direct mail leaflet. All of these methods required the costly services of printing, postage and buying materials – which, if you wanted to reach a vast number, can become very expensive. Now, with the internet and social media, it has never been easier for small business owners to tinker and experiment with promoting their offering and reaching a large audience for a relatively small amount of money.
Many forms of social media don’t charge, and if there are paid options, then they are usually low-cost. Facebook, for example, will also allow your businesses to target specific groups, often in particular locations. Email marketing campaigns can also ensure customers keep you top-of-mind, which can lead to repeat sales for your business – without having to spend a penny on printing and postage.
3. It’s not difficult but, as Caan says, ‘it’s vital’
Finally, it’s important not to make marketing an afterthought or used to boost sales at the eleventh hour because it’s unlikely to be effective. As Caan says, “Without a carefully considered marketing plan built into all areas of your business, you are unlikely to get the results you want. These plans can be time consuming, so make sure you don’t leave it to the last minute.”
Don’t know where to start? There are lots of free resources out there to help you improve your marketing, get on google and take advantage of these free resources now.