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Getting to grips with analytics using pbSmart Codes

by Chinny Ogbuagu | September 30, 2013 | No Comments

Stats Bars ColouredThere are many QR code generators in the market right now,  but many of these won’t provide the benefits of analytics, which can show you how well your campaigns are doing.

If you are a pbSmart Codes user, you might not be aware that you have a vast amount of information at your fingertips. You can analyse the progress and success of your campaigns or newly launched mobile site at a click of a button via online data and analytics tools.

Here a few tips to gather data and analytics with pbSmart Codes:

When generating QR codes there are two options for deciding where the customers will be directed to once they have scanned the code: a URL link or a separate mobile page. While many will select URLs for convenience, it is actually much more beneficial to set up a customer mobile landing page. The mobile option gives you access to the data and it is more flexible, as you can easily make any design changes and adapt each site to suit specific campaigns. It will also provide a better user experience. A shopper scanning a QR codein store for a discount or more product information will want to get to the facts quickly – you can provide this by keeping your mobile site simple, clear, and direct.

Step 1 – To access the data, simply go to the ‘Reports & Analytics’ tab at the top of your account home page, once you have logged in. In the top left corner, you can select which particular campaigns you want to analyse or you can do all of them together. You can change time scales along the top from one day to three months or alternatively you can put in the dates manually for the period you want to measure.
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Step 2 – The main dashboard (above) summarises mobile web page visits, page views (from your main website), your busiest days and times along with devices used and where people are located when they scan the codes via maps. You can then view more in-depth graphs and charts further down the page (see below). The data gleaned from the maps is highly valuable as you can see which locations are getting the most scans and use these again for future campaigns.

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Step 3 – In the ‘My campaigns’ section at the bottom of the page, you can also see what dates and times each individual scan was made.

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Step 4 – Using pbSmart Codes also presents a great opportunity to collect user email addresses and phone numbers that you can use for future marketing and advertising efforts. This functionality can be selected when you design your mobile page. For more information on this, click here.

By using these analytics tools, you can:

  • Work out which content you’re creating is generating the most page-views and conversions.
  • Figure out which physical marketing materials with QR codes generate the most scans.
  • Find out where your consumers are when they’re browsing your content.

By examining all these areas you can begin to understand which marketing materials are working best for your business and then develop a strategy built on those successes. If you have any questions, feel free to leave comment below or contact us directly on: 0800 748639.

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