Ian Davidson

Ian Davidson is President, SMB Solutions Europe. Ian first joined Pitney Bowes in 1988 after a four-year career as a professional cricketer with Lancashire County Cricket Club. Ian has held various roles across the company in the UK, Europe and the US and joined GMS in 2011 from Pitney Bowes Document Messaging Technologies (DMT) International where he was Vice President.

Articles by Ian Davidson

The value of physical mail in an omnichannel world

by Ian Davidson | May 14, 2015 | No Comments

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In our ‘go faster’ world of real-time communications, there is something reassuring about receiving physical mail. Whilst an email shouts a brash “Read me now!”, a letter or brochure says gently, “Take your time, and read me when you’re ready”.  The digital age, some predicted, would make mail obsolete. In fact, mail has become more […]

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Taking it personally – the new generation of mail personalisation

by Ian Davidson | May 7, 2015 | No Comments

personalisation

Direct mail is undergoing a resurgence. In today’s commercial landscape, businesses risk being swept along on a tidal wave of digital communications. With a remarkable array of marketing communications tools widely available to businesses, successful campaigns integrate both physical and digital communication, empowering recipients to respond using their preferred channel. Many of us still appreciate […]

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From Bricks to Clicks: Why We Need to Support our SMEs Onsite or Online

by Ian Davidson | December 4, 2014 | No Comments

Supporting small business

The UK and Germany are fiercely loyal when it comes to supporting home-grown businesses, according to Pitney Bowes’  Global Online Shopping Study.  French shoppers, whilst virtually venturing further afield to spend their Euros, still like to shop within the European boundaries.  Pitney Bowes’ research took a closer look at the buying habits of 12,000 consumers […]

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