Pitney Bowes

PB Talks Business Blog

3 Easy Ways to Cut Your Small Business Shipping Spend

by Steven Tyrrell | December 5, 2013 | No Comments

Drop your shipping spend

As every business owner knows (big or small), it pays to keep your running costs as low as you possibly can. You know how much effort and time it takes to make your hard-earned pennies – from daily activities to promote your business to fulfilling and shipping orders. It pays to find ways to make […]

Read More...

3 Easy Ways to Cut Your Small Business Shipping Spend

by Steven Tyrrell | December 5, 2013 | No Comments

Drop your shipping spend

   December 05, 2013 As every business owner knows (big or small), it pays to keep your running costs as low as you possibly can. You know how much effort and time it takes to make your hard-earned pennies – from daily activities to promote your business to fulfilling and shipping orders. It pays to […]

Read More...

Location, Location, Location: targeting your mobile customers

by Chinny Ogbuagu | December 3, 2013 | No Comments

Location_software

December 03, 2013 Mobile has been a hot topic for some time now and it came as no surprise when we read that PC sales are falling because people are saving their money for smartphones and tablets. We don’t want to wait until we get home or arrive at the office to log on and check emails […]

Read More...

Why Your Small Business Has an Edge over Big Competitors

by Chinny Ogbuagu | November 15, 2013 | No Comments

Business_edge

Reading the title of this piece has probably a raised eyebrow or two, but please bear with us while we make our point.Yes, your small business is probably limited in resources and capital but you have the patience and passion that can go a long way. Even if the business you’re working for isn’t your own […]

Read More...

5 Tips to Parcel Delivery Success this Holiday Season

by Steven Tyrrell | November 15, 2013 | No Comments

Parcel_Success

It’s that time of the year again. There’s festive cheer and everyone’s in a giving mood. It’s an extremely lucrative and busy time for most businesses, but also a stressful time for businesses working hard to make sure they meet their customers’ delivery requirements. Also known as the make-or-break time of the year. Sorting out […]

Read More...

Customer Communications Series – 5 Ways to Make Contact

by Paul Knowles | November 13, 2013 | No Comments

CC2a

It’s been proven time and time again that it’s cheaper to keep a customer than it is to get a new one. A happy customer can be your business’s little PR machine, reseller, marketer and customer service agent all in one – at no added cost. On top of that, this customer will come back to you […]

Read More...

Customer Communications Series – 5 Ideas of What to Send

by Paul Knowles | October 31, 2013 | No Comments

CC_Series

Research shows attracting a new customer costs five times as much as keeping an existing one, and the simplest way to do this is with regular, quality communication to keep your customers happy. Put yourself in your customers shoes, think of brand that you actually like receiving communication from – emails, direct mail pieces, texts, etc. These […]

Read More...

5 Resources to Help You Get On Top of Your Digital Marketing

by Chinny Ogbuagu | October 21, 2013 | No Comments

resources-2

If you search for ‘free digital marketing guides’ on Google it generates a staggering 728,000,000 results. So where do you start if you’re looking for advice for your business? To make it a little easier, here’s a list of our favourite places to go for some help and advice.

Read More...

How to Use Twitter Hashtags to Promote Your Business

by Chinny Ogbuagu | October 14, 2013 | No Comments

Hashtags

Over 500 million Twitter users are posting over 340 million tweets every day on Twitter, and increasingly businesses and organisations are coming up with creative ways to communicate information and interact with customers on the microblogging site. The majority of those tweets include hashtags, yet despite their popularity, many people still don’t fully understand how […]

Read More...

Put safety first: How to unlock the power of customer data

by Chinny Ogbuagu | October 7, 2013 | No Comments

privacyHiRes-300x300

Facebook’s global creative director, Mark D’Arcy recently warned businesses that they need to use consumer data gleaned from campaigns more effectively, or they risk wasting the billions of pounds spent on marketing every year. Critical to this is making sure that they protect and analyse the data extracted from campaigns in the right way. Only […]

Read More...