Pitney Bowes

PB Talks Business Blog

Getting to grips with analytics using pbSmart Codes

by Chinny Ogbuagu | September 30, 2013 | No Comments

Stats Bars Coloured

There are many QR code generators in the market right now,  but many of these won’t provide the benefits of analytics, which can show you how well your campaigns are doing. If you are a pbSmart Codes user, you might not be aware that you have a vast amount of information at your fingertips. You […]

Read More...

3 Marketing Tips from James Caan to Help You Grow

by Chinny Ogbuagu | September 23, 2013 | No Comments

Helpfultips

If you’re a regular reader of this blog, you’ll know we’ve spoken quite a lot about how smaller businesses can be savvy about their marketing to compete against bigger firms. We even did a campaign about it called Small Business Superhero. James Caan wrote an article for the Guardian last month, which is very much […]

Read More...

A Top Digital Campaign That Made Analytics Simple

by Chinny Ogbuagu | September 16, 2013 | No Comments

analytics_HiRes

Here at pbSmart Essentials towers, we’re always keeping our ears to the ground in search of digital marketing excellence.  Over the years there have been great examples on social media, set by the likes of Ikea’s Facebook showroom, Nedap’s Tweet Mirror, Heineken’s ‘f’ campaign – but we thought we’d run through a more recent example […]

Read More...

6 key SME tips from award winning entrepreneur, Jo Behari

by Chinny Ogbuagu | September 9, 2013 | No Comments

Tips_from_Jo_Behari

You might have seen from our last blog post that we’ve just done some research on the state of marketing in UK SMEs and it found they’re missing a rather expensive trick. The good news is that they do recognise the value of marketing and its contribution to the bottom line but they’re only getting […]

Read More...

Infographic – Mind the Marketing Gap: SMEs £122 billion Opportunity

by Chinny Ogbuagu | September 2, 2013 | No Comments

infographic_new

Click to expand

Read More...

Forgotten marketing – SME sector lose £122 billion in sales

by Chinny Ogbuagu | August 26, 2013 | No Comments

pic-pbsmart-heros-small

Despite most British SMEs (87%) acknowledging that marketing has a positive impact on sales, the sector is losing out on up to £122 billion in sales* by allowing it to slip off the radar. Improved marketing could create £43 billion in value added* from SMEs. Our research, in support of pbSmart Essentials launch, found that […]

Read More...

5 Ways to Ready Your Marketing Campaign for Lift Off

by Chinny Ogbuagu | August 19, 2013 | No Comments

5_ways_to_ready_your_marketing_campaign_for_lift_off

As of last year over 80% of UK adults were online and now, for the first time, the UK’s mobile users are consuming more data on their phones and tablets than any other leading nation, according to December 2012 data from Ofcom. Marketers will be aware that they cannot afford to miss the online audience […]

Read More...

Milk, markers, mopping… marketing?

by Chinny Ogbuagu | August 12, 2013 | No Comments

SMB_digital

It’s a tough environment for owners of small and medium sized businesses. They have a very personal investment in making it a success but that passion and drive can also mean they are covering a lot of different tasks and responsibilities to keep it ticking over. If you’re juggling everything from customer service to business […]

Read More...

Free Expenses Form Template

by Chinny Ogbuagu | April 11, 2013 | No Comments

expenses-image

Keeping track of your expenses can be both confusing and time consuming, as well as not much fun. You can end up sifting through a pile of receipts weeks or even months after you’ve been away on business, desperately trying to work out what’s what, and racking your brain for items you may have forgotten. […]

Read More...